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M.A.(Cantab), M.M.R.S., M.C.I.M.,
Chartered Marketer
Robert Heath is a Lecturer at Bath School of Management, in the third year of a PhD. A Cambridge Engineering graduate, he started work as a marketing trainee with the Unilever toiletries company Elida Gibbs before moving into advertising as an Account Planner. In 1994 he left advertising and founded The Value Creation Company.
During his 30 year career Robert has worked on over sixty blue-chip brands, amongst them Heineken, Carling Black Label, Guinness, Marlboro, McVities, NatWest, Halifax, Supernoodles, Castrol GTX, One 2 One, Standard Life, News International, and GMTV. In 1992 he developed the strategy which produced the now famous Stella Artois TV advertising, in the same year winning a Bronze Award for an IPA Advertising Effectiveness Paper on the Stella Artois press campaign.
In 1998 he became interested in the subject of Low Attention Processing, since when he has published numerous papers and articles on the subject, and won prizes from both the International Journal of Adverting and the UK Market Research Society. His monograph entitled 'THE HIDDEN POWER OF ADVERTISING' is available from Admap on www.warc.com price £45.00.
Robert is 56 and lives in Bath and Bourton-on-the-Water, Gloucestershire.
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